Santiago
Yesterday, on the tenth anniversary of the start of my journey as a business owner, I announced the rebrand of my firm, RLS Wealth, to Santiago.
While not necessary, this rebrand gives me the permission and freedom to align what I’ve been writing and talking about for the last couple of years in my work with clients. For whatever reason, the brand Santiago allows me to lean into bringing spirit, mind, and body to money in practice. It allows me to shift my focus to being a guide more than someone with the answers. It allows me to speak to others who identify as creative, spiritual, and want to align their finances with the authentic version of their Self. Ultimately, it allows me to show up as the authentic version of my Self I’ve evolved into professionally.
I also hope it inspires others in my profession to embrace their authenticity and realign their practices with their true Selves.
Leading up to the announcement, I laid out a strategic content strategy to try and make a splash with the new brand and recorded three podcast episodes to tell the story of the rebrand (why, the story behind the name, and the vision), how we came up with the brand design, and how we took that design to the website.
I’m proud of the work that has been done to create this new brand, which will allow me to continue serving the clients of RLS Wealth and blaze a new trail for the future.
I’m excited about the work ahead of me with AlignedLife+; the four “beta” relationships I’m currently working in have already confirmed that this is the direction I'm supposed to be taking.
You can check out the episodes on your favorite podcast player. I highly recommend you watch the second and third episodes because I do a screen share as the brand and web designers, and reflect on how we collaborated to design the brand and website.
If AlignedLife+ sounds like the relationship you are seeking to discover your authentic Self, design a plan for your authentic life, and align your finances to create a plan to move forward down this new path, I’d love to chat–you can grab some time on my calendar here.
Tomorrow’s Note will be back to the normal topics of spirit, mind, body, money, and creativity, but I felt it was my obligation to share the news and focus of Santiago with you.
AlignedLife podcast episodes
If you check out any of these, I’d love it if you give a like, comment, or even share to help the algos show them a little love!
Introducing Santiago
The Brand Design Of Santiago
Santiago’s Website
🦅 Some ways I might be able to help you live your authentic life:
🤝 One on Ones Let's hop on Zoom to do a guided meditation, a creative brainstorming session, or an overcoming an obstacle session.
💸 AlignedLife+ A unique relationship offered at RLS Wealth that combines life planning, financial planning and advice, and ongoing coaching to help you discover your authentic life, design a plan to bring that life to your reality, and support to help you evolve with the evolution of your authentic life. Learn more here.
