One of my favorite J. Cole songs right now is 99 Build Freestyle off his Birthday Blizzard mixtape that he released leading up to the release of his album The Fall Off. For those who grew up on 90’s hip hop, the song is over the iconic Lox Money, Power, & Respect beat—it’s high energy and gets me hyped for the day, which is why it’s one of the first songs I listen to in my car.
The title of the song, 99 Build, refers to the perfect build of a player in video games, specifically the NBA 2K series of games.
As I was listening to the song this evening while working out, I had the thought that we can all be a 99 Build in some aspect of life. And we should strive to find that version of our Self. In some of my talks, I referenced being the Kobe Bryant of whatever it is we do. Kobe definitely was one of the few real-life 99 Build.
You may not know it—or maybe you do—but there is a 99 Build you out there.
It’s your Authentic Self.
See you tomorrow and keep pursuing,
JC
🦅 Some ways I might be able to help you live your authentic life:
🤝 One-on-Ones Let's hop on Zoom to do a guided meditation, a creative brainstorming session, or an overcoming an obstacle session.
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